Later this year, Australians will go to the polls after being almost buried under an avalanche of policy commitments from both sides. As we speak, politicians are no doubt dusting off their Twitter accounts and Facebook pages, ready to speak on-message to constituents about ‘the things that matter’. Recognising that engagement by social media must, however, be a two-way street to be successful, the Obama Administration has a unique method of soliciting such interaction. Perhaps we can learn from it. Let’s have a look.