The increase in “green” marketing claims has continued in recent years across a range of products, from office supplies to household goods and even food.
The Black Eyed Peas are a band well known to many people (and certainly this author) for a number of songs including “Where Is The Love?”, “Let’s Get This Party Started”, “I Gotta Feeling” and “Boom Boom Pow”.
The Hells Angels motorcycle gang, sorry, make that “non-profit mutual benefit corporation” (according to their complaint), also names Saks (the operator of high-end department store Saks Fifth Avenue in New York) and Zappos.com (an online retailer owned by Amazon) as defendants.
In the recent decision of Australian Competition and Consumer Commission v Singtel Optus Pty Ltd [2010] FCA 1177, Justice Perram has held that the advertising and marketing for Optus’ broadband plans known as the “Think Bigger Plans” seriously misrepresented to broadband consumers that they would receive a certain amount of broadband for a specific price when in fact this was far from the case.
Amazon.com has won an important stage in a twelve-year battle in Canada over the patentability of its invention entitled “Method and System For Placing A Purchase Order Via A Communication Network”, which simplifies internet shopping by allowing consumers to buy things with a “single click” rather than having to proceed to a “check-out”.
Coca-Cola’s trade mark for its classic bottle shape has long been ‘the’ talisman example of how a shape can be registered if it is sufficiently distinctive.