Too popular for its own good? McDonalds and the famous prefix “MAC”
20 January 2016
In the recent decision of McD Asia Pacific LLC v Sheikhtaba Pty Ltd [2015] ATMO 112, McDonald’s found its famed “MAC” prefix was too popular for its own good, the Delegate of the Registrar of Trade Marks rejecting its opposition to registration of the logo mark MAK FOODS on grounds of deceptive similarity and established reputation.
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