All Mallesons Pulse Posts

Federal Election 2013: who will be watching you?

14 August 2013
The 2013 Australian Federal Election has already been coined the ‘Social Media Election’, but even savvy users who frequently turn to social media platforms to track trending political issues may have been surprised by last week’s announcement that Yahoo!7 and Seven News were partnering with Facebook to provide unique insights into Australian opinions on the election. Unlike Twitter, which is known as a public forum, many users view Facebook as a more ‘private’ or ‘restricted’ space for sharing content. We wondered whether this partnership may see individual users’ status updates shared on news broadcasts, and decided to investigate.
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The Impact of Lookalikes: The UK Intellectual Property Office Weighs In

8 August 2013
We all have eating and drinking in common. Yet our preferences distinguish us. Some of us will only have Maggi 2 Minute Noodles. Others want the noodles, but are delighted if it is a competitively priced home brand product. Some of us love nibbling the wavy layers only of a Smith’s Crisp. Others are happy to have a chip which looks and tastes like a Smith’s Crisp, even if it is not one.
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Welcome to <.yellowpages>!

6 August 2013
You might have seen some articles recently about developments in the general top-level domain (gTLD) space (we previously posted about ICANN’s new gTLD program here and here). Last week, the World Intellectual Property Organisation (WIPO) Panel handed down its decision in response to a Legal Rights Objection, which will allow Telstra Corporation Limited (Telstra) to operate the gTLD . We acted for Telstra.
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