In late June, will.i.am (or more accurately, his lawyer…we assume he’s too busy hanging out with someone cool), sent Pharrell a cease and desist notice, demanding that he stop using the name “I Am Other” because it is too “confusingly similar” to will.i.am’s “will.i.am” and “I Am” registered trade marks. “I Am Other” is Pharrell’s new “creativity website” and YouTube channel which aims to encourage its users to “be other” (whatever that means) and to “celebrate the people who push society forward”.