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Lego’s Lawsuit Bricked by the ECJ

16 September 2010
After an 11 year battle by Lego to have its classic eight-studded red bricks trade marked in the European Union, the Grand Chamber of the European Court of Justice (ECJ) has upheld a 2008 ECJ General Court decision that dismissed Lego’s challenge to having its trademark rights in such bricks repealed, after objections from Canadian toymaker Mega Brands. 
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