"Trending" of late has been the introduction of social media best practice recommendations and guidelines from a variety of bodies. Last week saw the release of the Interactive Advertising Bureau’s (IAB) Social Media Comment Moderation Guidelines, which attempt to address confusion over the requirement for moderation of user comments on social media sites.
Last week, the Interactive Advertising Bureau Australia (IAB) released Social Advertising Best Practice Guidelines (Guidelines) for paid social advertising. We’re pleased to see IAB helping members navigate the Social Media Wild West. However, we suggest that the Guidelines be further reviewed to mitigate some continuing legal risks.
On 15 March 2013 the ACCC released its report on Unfair Contract Terms and has indicated it is finished with engagement and is now looking at enforcement.
It is surprising that the ACCC’s updated Compliance and Enforcement Policy for 2013 makes no express mention of social media. Introduced by Rod Sims in a speech in Sydney on Thursday, 22 February 2013, to the Committee for Economic Development of Australia, the ACCC’s priorities extend to “online consumer issues” but that’s as far as it goes.