In the recent decision of McD Asia Pacific LLC v Sheikhtaba Pty Ltd [2015] ATMO 112, McDonald’s found its famed “MAC” prefix was too popular for its own good, the Delegate of the Registrar of Trade Marks rejecting its opposition to registration of the logo mark MAK FOODS on grounds of deceptive similarity and established reputation.
The appeal from the Federal Circuit Court of Australia in Christian v Société Des Produits Nestlé SA (No 2) [2015] FCAFC 153 concerning infringement of Nestlé’s MUSASHI marks raises interesting questions regarding the nature and scope of relief for trade mark infringement.
New Zealand may have beaten France in the Rugby World Cup quarter finals, but one French sporting icon is winning a strategic branding war in New Zealand.